In a bid to change the world, I have taken the first step to create awareness. I need the help of the good ones out there, waiting to change the world! Ahead of the FIFA World Cup, I think there’s a conscious need to educate about head injuries, especially in sports like soccer.
This campaign shall not be limited to a particular game or a part of the world, but shall be a global movement.
Some of the salient goals of launch campaign include the following:
- Spreading the word
It is time to bring communities across the world together, and work towards bringing a positive change. I would emphasize on spreading the awareness about concussion, head injuries, et.al. through my story. I shall have a renowned neurologist help me with this, and make people realize that their injuries need not come in the way of their passion and dreams.
Though a concussion may appear to be a curse, you have the power to transform it into a blessing!
- Establish Honest Conversations
A major part of my campaign rests on establishing honest conversations… I wish to break the ice and use my book launch event as a catalyst to foster conversations. I would have a panel of experts who shall address real-life problems and real-world stories that could inspire people and make them aware of the ground realities.
- Leverage the FIFA Fever
I wish to make use of the FIFA fever to ensure that the athletes playing soccer – the sport I love, are never subjected to what I underwent. I want to work towards ensuring safety and preventing the likelihood of head injuries as much as I can.
With the FIFA fever, I believe scores of people shall be enthusiastic to be a part of this campaign, and I foresee big things happening!
I would also want to make use of my launch event to interact with my soccer peers, and get in touch with the best clubs across all nations. I really look forward to making a major change with my campaign, vision and mission!
Hope to have you be a part of my exciting journey, and help me make a change!